Penerapan Strategi Segmenting dan Targeting dalam meningkatkan Kinerja Pemasaran: Literatur review

This paper aims to analyze the Implementation of Segmenting and Targeting Strategies in improving Marketing Performance through analysis literature reviews field marketing management. The method used this study is a by reviewing some results previous studies. writing approach scientific article use qualitative methods library research with help latest references obtained from Google Schoolers Mendeley citation searches. were analyzed as material for discussion determine answers problems applying segmentation targeting strategies companies. review show that existence Strategy implemented company can have positive impact on performance. implementation segmenting needed businessman increase value products being sold. because influence better are carried out, higher sales will be generated.
 Keywords: Performance, Literature Review, Segmenting, Targeting.